Goldsmith firms. The Vicentine Misis opens its first concept store.

The opening of single–brand stores was an expected step, and now it's happened. On May 27th the first store of the Vicentine brand opened in the old town centre of Verona (via Porta Borsari). Over the last few years the brand has been attracting both International stars and ordinary people, thanks to its original shapes and accessible prices.

Wearable and trendy jewels made of simple materials, such as silver, stones and zircons, but executed with meticulous care by the numerous artisan laboratories of the Vicentine area in charge of their manufacturing.

Misis turns on its first store sign in the very heart of the North–East of Italy, thus postponing its official access into the capital of fashion, Milan, to keep close to the production area. Yet it has been present in Los Angeles, where it sponsored the Grammy Awards and bacame the favourite brand of stars such as Rihanna, Anna Montana and Kate Perry. Because Misis is not afraid to risk and throw itself with courage into the world of stars.